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App screenshots, images, and trailers. 13 minutes to read. Contributors.In this articleWell-designed images are one of the main ways for you to represent your app to potential customers in the Store.You can provide, and other art assets to include in your app's Store listing. Some of these are required, and some are optional (although some of the optional images are important to include for the best Store display).During the, you provide these art assets in the step. Note that the images which are used in the Store, and the way that they appear, may vary depending on the customer's operating system and other factors.The Store may also use your app's icon and other images that you include in your app's package. Run the to determine if you're missing any required images before you submit your app.
For guidance and recommendations about these images, see. ScreenshotsScreenshots are images of your app that are displayed to your customers in your app's Store listing.You have the option to provide screenshots for the different device families that your app supports so that the appropriate screenshots will appear when a customer views your app's Store listing on that type of device.Only one screenshot (for any device family) is required for your submission, though you can provide several; up to 9 desktop screenshots and up to 8 screenshots for the other device families. We suggest providing at least four screenshots for each device family that your app supports so that people can see how the app will look on their device type. (Do not include screenshots for device families that your app does not support.) Note that Desktop screenshots will also be shown to customers on Surface Hub devices. NoteMicrosoft Visual Studio provides a.Each screenshot must be a.png file in either landscape or portrait orientation, and the file size can't be larger than 50 MB.The size requirements vary depending on the device family:. Desktop: 1366 x 768 pixels or larger.
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Supports 4K images (3840 x 2160). (Will also be shown to customers on Surface Hub devices.). Mobile: Images must be one of the following: 1080 x 1920, 1920 x 1080, 768 x 1280, 1280 x 768, 720 x 1280, 1280 x 720, 800 x 480, or 480 x 800 pixels. Xbox: 3480 x 2160 pixels or smaller. Supports 4K images (3840 x 2160). Holographic: 1268 x 720 pixels or larger.
Supports 4K images (3840 x 2160).For the best display, keep the following guidelines in mind when creating your screenshots:. Keep critical visuals and text in the top 3/4 of the image. Text overlays may appear on the bottom 1/4. Don’t add additional logos, icons, or marketing messages to your screenshots. Don’t use extremely light or dark colors or highly-contrasting stripes that may interfere with readability of text overlays.You can also provide a short caption that describes each screenshot in 200 characters or less. TipScreenshots are displayed in your listing in order.
After you upload your screenshots, you can drag and drop them to reorder them.Note that if you create Store listings for, you'll have a Store listing page for each one. You'll need to upload images for each language separately (even if you are using the same images), and provide captions to use for each language. (If you have Store listings in a lot of languages, you may find it easier to update them by.) Store logosYou can upload Store logos to create a more customized display in the Store. We recommend that you provide these images so that your Store listing appears optimally on all of the devices and OS versions that your app supports.
Note that if your app is available to customers on Xbox, some of these images are required.You can provide these images as.png files (no greater than 50 MB), each of which should follow the guidelines below. 9:16 Poster art (720 x 1080 or 1440 x 2160 pixels)This is used as the main logo image for customers on Windows 10 and Xbox devices, so we strongly recommend providing this image to ensure proper display. Your listing may not look good if you don't include it, and won't be consistent with other listings that customers see while browsing the Store. This image may also be used in search results or in editorially-curated collections.This image should include your app’s name, and any text on the image should meet accessible readability requirements (4.51 contrast ratio). Note that text overlays may appear on the bottom quarter of this image, so make sure you don't include text or key imagery there. NoteIf your app is available to customers on Xbox, this image is required and must include the product's title. The title must appear in the top three-quarters of the image, since text overlays may appear on the bottom quarter of the image.
1:1 box art (1080 x 1080 or 2160 x 2160 pixels)This image may appear in various Store pages for Windows 10 (including Xbox), and if you don't provide the 9:16 Poster art image it will be used as your main logo. This image should also include your app’s name. Text overlays may appear on the bottom quarter of this image, so don't include text or key imagery there. Be sure to include your app’s name in this image. NoteIf your app is available to customers on Xbox, this image is required and must include the product's title.
The title must appear in the top three-quarters of the image, since text overlays may appear on the bottom quarter of the image. 1:1 App tile icon (300 x 300 pixels)This image is required for proper display on Windows Phone 8.1 and earlier. If your previously-published app supports Windows Phone 8.1 or earlier, and you don't provide this image, those customers will see a blank icon with your app's listing.
(This also applies to customers on Windows 10 if your app only has packages targeting Windows Phone 8.1 or earlier.)If your submission only includes UWP packages, you don’t need to provide this image (unless you check the box for For customers on Windows 10 and Xbox, display uploaded logo images instead of the images from my packages, as described in the next section). Display only uploaded logo images in the StoreYou have the option to prevent the Store from using the logo images in your app's packages when displaying your listing to customers on Windows 10 (including Xbox), and instead have the Store use only images that you upload. This gives you more control over your app’s appearance in various displays throughout the Store for customers on Windows 10 (including Xbox). (If your previously-published app supports earlier OS versions, those customers may still see images from your packages.)To have the Store use only the images you upload (for customers on Windows 10, including Xbox), and not use any images from your packages, check the box that says For customers on Windows 10 and Xbox, display uploaded logo images instead of the images from my packages.When you check this box, a new section called Store display images appears. Here, you can upload 3 images, including the 1:1 app tile icon (300 x 300 pixels) size (if you check the box, the field to provide that image will move into this section). We recommend providing all three image sizes if you use this option: 300 x 300, 150 x 150, and 71 x 71 pixels. However, only the 300 x 300 size is required.
Trailers and additional assetsThis section lets you provide artwork to help display your product more effectively in the Store. We recommend providing these images to create a more inviting Store listing. TipThe image is especially recommended if you plan to include in your Store listing; if you don't include it, your trailers won't appear at the top of your listing. TrailersTrailers are short videos that give customers a way to see your product in action, so they can get a better understanding of what it’s like. They are shown at the top of your app's Store listing (as long as you include a image).Trailers are encoded with, which adapts the quality of a video stream delivered to clients in real time based on their available bandwidth and CPU resources.
ImportantWhen using trailers, you must also provide a image section in order for your trailers to appear at the top of your Store listing. This image will appear after your trailers have finished playing.Follow these recommendations to make your trailers effective:. Trailers should be of good quality and minimal length (60 seconds or less and less than 2 GB recommended). Use a different thumbnail for each trailer so that customers know they are unique.
Because some Store layouts may slightly crop the top and bottom of your trailer, make sure key info appears in the center of the screen. Frame rate and resolution should match the source material. For example, content shot at 720p60 should be encoded and uploaded at 720p60.You must also follow the requirements listed below.To add trailers to your listing:.
Upload your trailer video file in the indicated box. A drop-down box is also shown in case you want to reuse a trailer you have alread uploaded (perhaps for a Store listing in a different language). After you have uploaded the trailer, you'll need to upload a thumbnail image to go along with it. This must be a.png file that is 1920 x 1080 pixels, and is typically a still image taken from the trailer. Click the pencil icon to add a title for your trailer (255 characters or fewer). If you want to add more trailers to the listing, click Add trailer and repeat the steps listed above.
TipIf you have created Store listings in multiple languages, you can select Choose from existing trailers to reuse the trailers you've already uploaded. You don't have to upload them individually for each language.To remove a trailer from a listing, click the X next to its file name. You can choose whether to remove it from only the current Store listing in which you are working, or to remove it from all of your product's Store listings (in every language). Trailer requirementsWhen providing your trailers, be sure to follow these requirements:. The video format must be MOV or MP4. If you're uploading 4K video, only MP4 is supported.
The video duration shouldn't exceed 60 seconds. The file size of the trailer shouldn't exceed 2 GB.
The video resolution must be either 1920 x 1080 pixels or 3840 x 2160 pixels. The thumbnail must be a PNG file with a resolution of either 1920 x 1080 pixels or 3840 x 2160 pixels. The title can’t exceed 255 characters. Do not include age ratings in your trailers.Like the other fields on the Store listing page, trailers must pass certification before you can publish them to the Microsoft Store.
Be sure your trailers comply with the.There are additional requirements depending on the type of file. MOV VideoAudio. 1080p ProRes (HQ where appropriate). Native framerate; 29.97 FPS preferred. Stereo required.
Recommended Audio Level: -16 LKFS/LUFSMP4 VideoAudio. Codec: (AVC1). Progressive scan (no interlacing).
High Profile. 2 consecutive B frames. Closed GOP. GOP of half the frame rate. CABAC. 50 MB/s. Color Space: 4.2.0.
Codec: AAC-LC. Channels: Stereo or surround sound.
Sample rate: 48 KHz. Audio Bitrate: 384 KB/s for Stereo, 512 KB/s for surround sound. WarningCustomers may not hear audio for MP4 files encoded with codecs other than AVC1.For H.264 Mezzanine files, we recommend the following:.
Container: MP4. No Edit Lists (or you might lose AV sync). moov atom at the front of the file (Fast Start)Windows 10 and Xbox image (16:9 Super hero art)In the Windows 10 and Xbox image section, the 16:9 Super hero art (1920 x 1080 or 3840 x 2160 pixels) image is used in various layouts in the Microsoft Store on all Windows 10 device types (including Xbox). We recommend providing this image, regardless of which OS versions or device types your app targets.This image is required for proper display if your listing includes. For customers on Windows 10, version 1607 or later (which includes Xbox), it is used as the main image on the top of your Store listing (or appears after any trailers finish playing). It may also be used to feature your app in promotional layouts throughout the Store. Note that this image must not include the product's title or other text.Here are some tips to keep in mind when designing this image:.
The image must be a.png that is either 1920 x 1080 pixels or 3840 x 2160 pixels. Select a dynamic image that relates to the app to drive recognition and differentiation. NoteFor the best display on Xbox, you must also provide a 9:16 (720 x 1080 or 1440 x 2160 pixels) image in the section. Holographic imageThe 2:1 (2400 x 1200) image is only used if your app supports the Holographic device family.
If it does, we recommend providing this image. Images only for Windows 8.x and/or Windows Phone 8.xIf your previously-submitted app supports earlier OS versions (Windows 8.x and/or Windows Phone 8.x), these images must be provided in order for us to consider featuring your app in promotional layouts (though they don't guarantee that your app will be featured). If your app does not support these earlier OS versions, skip this section.
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(This section was formerly called Optional promotional images.)For Windows Phone 8.1 and earlier, two image sizes can be used in promotional layouts: 1000 x 800 pixels (5:4) and 358 x 358 pixels (1:1). If your app runs on Windows Phone 8.1 or earlier, we recommend providing images in both of these sizes.